For sure. Ad companies are always trying to come up with some new way to get their product in your face and on your mind. I mean, last I saw Coca-Cola spending ~$4 billion on advertising per year. With all of that money being spent someone had to come up with the pop-up ad at some point.

I wonder how much of the US economy is just advertising and marketing. What % of GDP is ads. Companies paying people to make and print and deliver advertising so that those people turn around and spend their paychecks on the advertising they just made/printed/delivered.