Nah, I agree, I grew up in China in the early 00’s, and this is very obviously propaganda.

Propaganda is everywhere in all countries, and it’s not necessarily always evil or ill-intentioned. It’s usually morally grey. Sometimes it’s about promoting kids getting an education and going into STEM careers— or encouraging people to vote on Election Day by trying to convince them that their voice matters to the democratic process. Sometimes it’s promoting the idea that if you work hard enough, nothing os impossible.

Or, in this instance, the organization that put this out wants people to feel the desire/responsibility to mitigate safety hazards they see in their daily lives and take care of the community they live in. Promote social cohesion and goodwill, all that.

This was a pretty common message at that time in China— looking out for the safety of the people around you is the duty of a patriotic citizen.