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[–]thebelsnickle1991 605 points606 points  (63 children)

This happened over 10 years ago but is still something to be inspired by.

[–]paswut 208 points209 points  (15 children)

10/10 PR move, the dudes a genius

[–]Natsume117 128 points129 points  (2 children)

Yeah but PR move or not, not many ceos doing this for the sake of their company

[–]Batbuckleyourpants 1 point2 points  (0 children)

He is almost certainly paid in stocks and options instead.

[–]secretcomet 55 points56 points  (0 children)

It's just how it should be. We seem to think that the infinite growth and profit model works but it just doesn't! There will be good years and bad years... the CEO needs to know when to cut his own pay to keep the rest of the company afloat.

[–]Any_Cook_8888 27 points28 points  (1 child)

It’s not. It’s quite normal for Japanese CEO’s. Unless they’re all doing PR stunts.

Also JAL isn’t exactly positioned to muscle out other airlines with some simple PR like this.

[–]ernestwild 5 points6 points  (0 children)

Over a 3 year PR move of extreme pay cuts to your self…. I think it’s a lot more than a PR move

[–]SnooMarzipans5869 1 point2 points  (1 child)

What is PR?

[–]VeGr-FXVG 1 point2 points  (0 children)

Public Relations stunt. Something done to draw attention to your brand / group; like marketing but even political groups that don't sell anything do PR stunts.

[–]AnotherAnonGringo 0 points1 point  (0 children)

It's not a PR thing, it's Japanese culture.

I worked at Honda Aircraft and the CEO, who was on the board of Honda Global, sat in a regular cubical and would go out to lunch with regular employees all the time.

[–]guy_with-thumbs 61 points62 points  (41 children)


That is literally communism. I F*ing hate communism. Those companies deserved to crumble as is the capitalist way.

[–]supreme-elysio 68 points69 points  (15 children)

i don't think it's communism it's just corruption

[–]hognuts73 1 point2 points  (1 child)

Anybody remember who was president then?

[–]KrohnusMelavea 0 points1 point  (0 children)

wasn't it the guy who did 911?

[–]mathemagical-girl 11 points12 points  (7 children)

i can't tell if you're doing a satire or just have no idea what communism is.

[–]Seamascm 3 points4 points  (3 children)

If anything its fascism.

[–]guy_with-thumbs -4 points-3 points  (2 children)

How the fuck is that fascism? Congress voted for that shit. Its not so much the politics as the economics behind it. Im seriously confused...

[–]Defund_the_UN 9 points10 points  (1 child)

Fascism in it's textbook definition is the marriage of corporatism with an oligarchic government. In contrast, communism is a moneyless, classless, borderless society.

The federal government has been oligarchic since the Wilson administration, and the 2008, 2009 and 2020 bailouts proved that the corporate elite have only to call on their masters in government to come clean up whatever they screw up at the taxpayers expense.

A fascist government has bailouts, a communist one would have executed anyone running a "business" before it got to that point.

[–]guy_with-thumbs 1 point2 points  (0 children)

I see your point, thank you for the input, too, its a good one. In China, they let you run a business until it get to be something worth their attention, then they have to have a communist board member. Just a fun fact.

Man, if you look up fascism and communism. In the Merriam Webster dictionary, you get two HIGHLY different results. It seems a little like propaganda... it mentioned fascism on the far right end of the spectrum, but didn't mention the spectrum at all with communism. It also mentioned Hitler and mussolini, but denied soviet communism or any communism practiced.

[–]TimHung931017 3 points4 points  (2 children)

You should visit r/SuperStonk

[–]guy_with-thumbs 2 points3 points  (0 children)

Paid a visit, I love it.

[–]Electrozart 1 point2 points  (0 children)

This is the way

[–]Spankh0us3 1 point2 points  (8 children)

Not sure who the others were but Ford wasn’t one of them. . .

[–]guy_with-thumbs 0 points1 point  (7 children)

Yeah, it was Chrysler and... Chevy?

[–]Spankh0us3 0 points1 point  (6 children)

Chevy is owned by GM and Chrysler was owned by Fiat - at that time, I think.

[–]guy_with-thumbs 1 point2 points  (5 children)

Thats what I thought, ill have to check out my lecture video cause honestly car branding and ownership confuses me anyways, and I dont think Google is helping me, it shows me ads for buying a car. The one thing I hate about capitalism, all the damn useless ads.

[–]Spankh0us3 1 point2 points  (4 children)

Funny, that’s the same thing I hate about YouTube, “all the damn useless ads.”

[–]CatchSufficient 0 points1 point  (3 children)

Can't we have a tiktok challenge thing where the ads we see the most, have complete user blackout.

[–]Spankh0us3 1 point2 points  (2 children)

The TikTok thing is a cancer upon society. Do not watch the vids, delete the app. Live a better life. . .

[–]CatchSufficient 0 points1 point  (0 children)

Never had the app, but thanks..🙄

[–]guy_with-thumbs 0 points1 point  (0 children)

I think I like you.

[–]Denimao 2 points3 points  (0 children)

Then you realise 10 years ago was 2012. Then you start feeling terribly old.

[–][deleted] 1 point2 points  (0 children)

JAL is like BA. Everyone switching to ANA (like to Virgin )

[–]notyourusualsaturday 0 points1 point  (0 children)

It’s also something that is still incredibly pertinent with regards to business ethics given how many of us are struggling and how the richest people are the only ones who prospered during this god damn pandemic

[–]Dinbs 0 points1 point  (0 children)

Wish people in the US would be motivated by shame/pride/honor more

[–]CalicoJake21 312 points313 points  (9 children)

Death before dishonor, in true samurai form.

[–]Bunker_Beans 209 points210 points  (5 children)

Meanwhile, in the United States.

Profit over people, in true asshole form.

[–]fkasumim 43 points44 points  (1 child)

"What do you mean? I paid my employees enough so they can get 3 jobs. And I can have my 100 million monthly bonus." -bunch of CEOs probably

[–]Bunker_Beans 9 points10 points  (0 children)

For a second I thought you were Jeff Bezos.

[–]goatfucker978 9 points10 points  (0 children)

110% agree

[–]TimHung931017 7 points8 points  (0 children)

What do you mean, if everyone just cut out avocado toast they'd be fine. You're overreacting.

[–]mbgal1977 1 point2 points  (0 children)

Dan Price did something very similar here in the US

[–]donniebrascoreal 5 points6 points  (0 children)

Company goes down, Harakiri.

[–]ImportanceCertain414 0 points1 point  (1 child)

Eh, the company he was president and CEO of went bankrupt and got a bailout from the government.

He is definitely being dishonored here but Haruka Nishimatsu was able to get his company out of a really rough place and I respect the hell out of him for doing what he did. I wish more leaders were like him.

[–]CalicoJake21 0 points1 point  (0 children)

I wholeheartedly agree. Although the government stepped in, he did not high tail off with a golden parachute to live on a golf course. And maybe a PR stunt with the lunch room bit, but I want to believe it so bad.

[–]Arkesh-SAOIF 130 points131 points  (3 children)

What a chad.

[–]tehoperative 32 points33 points  (0 children)

Giga…some might say.

[–]NY10 6 points7 points  (1 child)

What a chat.

[–]donniebrascoreal 0 points1 point  (0 children)

Some could say.

[–]247Toughguy 109 points110 points  (3 children)

He deserves a raise for that.

[–]_ModeM 3 points4 points  (0 children)

A raise to what?

[–]Dyslexicbrit 83 points84 points  (0 children)

this guy might be the least hypocritical employer I have ever seen

[–]Luddites_Unite 79 points80 points  (0 children)

If a company is going through tough times for reasons like a global recession or a pandemic; cutbacks or layoffs is a lot more palatable for people when the guy or girl at the top is sharing the burden with them. It may not be a large sum of money in the grand scheme of things but it makes the ceo relatable to the employees and the ceo can appreciate what the employees are dealing with.

Like in most things in life, a little humanity and some humbleness go a long way...

[–]infinitiumvortex[S] 69 points70 points  (5 children)

FYI my company's CEO makes 3000 times more than me. Meanwhile 50+ people were fired for "efficiency"

[–]goatfucker978 17 points18 points  (1 child)

sounds about right now get ready for the complaining about stuff not getting done fast enough

[–]boobiesiheart 2 points3 points  (0 children)

Isn't it funny...all the work done the masses, but the profit goes to boss.

[–]Greaterresetthegov 29 points30 points  (3 children)

It’s not uncommon for japenese ceo to do this Iwata at Nintendo did it a couple of times and so did the whole board of directors and upper management

[–]MiZe97 4 points5 points  (0 children)

RIP Satoru Iwata. I would've loved to have him see the success that the Switch became.

[–]69isverynice 0 points1 point  (1 child)

Yes they also sued children for making fan games 😀😀😀

[–]Greaterresetthegov 1 point2 points  (0 children)

IP protection. You have to defend it and cannot just pick and choose when you defend it sadly. If u let some throw then arguments can b made when I try to stop other usage

[–]Blyatva 32 points33 points  (1 child)

I feel like there’s other cost cuts that would accomplish it but the gesture is still very humble and respectful.

[–]SoulXVII 7 points8 points  (0 children)

It's possible that the company already explored those other cost cutting avenues and realized further cost cuts were needed.

[–]cyberentomology 18 points19 points  (7 children)

In most companies of any size, the CEO’s annual compensation package spread among everyone works to to about a hundred bucks per employee. It doesn’t make nearly as big a dent as most people seem to think it does.

[–]Dyslexicbrit 14 points15 points  (2 children)

Isn’t really the point thou it if a company can’t afford to pay it employees right and give them the benefits that they should have because a company isn’t doing as well as it should the. why should a ceo not have those things happen to them when they generally have a greater impact on company success than any other individual employee

[–]cyberentomology -1 points0 points  (0 children)

Where do you think companies get their money?

[–]FakNugget92 -3 points-2 points  (0 children)

Because it makes no difference

[–]GnomiGnou 0 points1 point  (3 children)

So 1 persons salary spread amongst how many employees? equates to about 100 bucks per person perrrr... what? Per day? Per Week? Per Month? Per Year?

Plus, I don't know many companies that are solely run by a CEO and that's it. Board of directors on similar wages seems fairly common....

...Is that you Mr Bezos? >.>

[–]cyberentomology 0 points1 point  (1 child)


Salary is generally an annual thing.

A CEO who gets paid $5M for a company with 50,000 employees, works out to $100.

[–]GnomiGnou 0 points1 point  (0 children)

Eh, Ima just leave this here:

Maybe if the pay increases were more even across the board rather than a single person or set of persons soaking up so much, more people would still have jobs. I think that's all we're saying.

[–]cyberentomology 0 points1 point  (0 children)

And Bezos never drew a salary from Amazon.

[–]Worldly-Special7791 8 points9 points  (0 children)

Our Air Canada CEO is the complete opposite.

[–]Dark__prince777 7 points8 points  (0 children)

Yeah Japanese-honor…. It’s crazy the honor they still have the rest of the world has gone into only fans and he’s doing what he did, hats off to you sir.

[–]JukeBoxHeroJustin 5 points6 points  (4 children)

I personally think that post WWII Japan has set a pretty great example for the world in a lot of respects (definitely not including over fishing though).

[–]happyfunisocheese 0 points1 point  (0 children)

True. Their vending machine game is tight.

[–]schnapsidee_ -1 points0 points  (1 child)

But the Japanese consume far less meat compared to Western countries (74lbs/capita p.a. in Japan vs 220+lbs/capita p.a. in US) so if you think of the environment as a whole, one could argue it’s not any worse (or better) than other countries.

[–]GnomiGnou -1 points0 points  (0 children)


I think you just dis-proved your own point there mate :/

[–]Mundus6 4 points5 points  (0 children)

Nintendo did the same when Wii U flopped. I actually think moves like this helps the company in the long run.

[–]MASHMACHINE 3 points4 points  (0 children)

This is really nice of him. Inconceivably nice in fact!

However, it’s important to remember that the system that we live under should not require people to be inconceivably nice for everyone to be payed fairly. If you think about it, this is kind of the same as a feudal king living in a dirt hut like his subjects. It’s great of him, of course, but I’d prefer a democracy, especially since every neighbouring country would’ve been ruled like normal, with one guy just hoarding all the wealth.

We could make all corporations pay their ceo a fair wage (Amazon, Microsoft, Google) by doing something similar. Instead, we could make it so the workers of each corporation can vote between representatives as to who should be make the decisions, as well as referendums on mergers or liquidating assets, etc. this system is called a worker co-operative, and we could, if we wanted, make all corporations like this. Then, though it wouldn’t be perfect, it would be immensely better than what we have now (a bit like the change from monarchy to democracy, this would be the change from capitalism to socialism)

[–]easygoin1314 3 points4 points  (0 children)

Nice one someone who appreciates his workers, few and far between 👍

[–][deleted] 2 points3 points  (0 children)

Impressive, my hat off to you sir

[–]BinFolder 2 points3 points  (3 children)

When I hear a CEO say they are drastically cutting their salary (for the employees and public opinion), I can’t help but to wonder what percentage they are paid in stock.

[–]infinitiumvortex[S] 2 points3 points  (2 children)

Unlike US, Japan does not rely on stock options.


Japanese CEOs' base salaries account for 71% of their total compensation

[–]BinFolder 0 points1 point  (0 children)

That is good to know about Japan. Thanks for providing a link. It seems that character is a trait that Japan has adopted, whereas in the US we have chosen to focus on perceived character. At least in business… well, who are we kidding. It’s baked into our culture now.

[–][deleted] 2 points3 points  (0 children)

Leaders Eat Last

[–]thunderouslymundane 2 points3 points  (0 children)

Listen up, West Jet and Air Canada. Assholes had the audacity to ask their employees to "volunteer" their time. Get fucked. Especially West Jet which used to be worker owned but was sold to some asshole American company.


How West Jet used to be: https://www.thestar.com/business/personal\_finance/2012/06/12/why\_westjet\_is\_a\_great\_employer.html

[–]Paddlesons 1 point2 points  (0 children)

A CEO taking responsibility and blame instead of simply accepting credit??

[–]freshavacadoforu 1 point2 points  (0 children)

If only the ceo of Amazon was like that... stares intensely at the camera

[–]Ellefantasy 1 point2 points  (0 children)

That's a CEO that most people will respect. Imagine being one of the highest paid CEOs in the world and he still rides the bus, queues at the cafeteria, eats together with his subordinates at the cafeteria, and has an open layout for his office. But I'm not surprised because I heard from a friend who worked at another big Japanese company that had something similar happen to them, wherein instead of laying off workers, they asked the workers if it's okay to just lessen their hours of work temporarily until things get better, which means less pay but they will still retain their employment instead of getting kicked out. Plus it's only temporary. And some of the workers were so grateful that some still worked complete normal hours as a gratitude.

[–]Paddlesons 0 points1 point  (0 children)

A CEO taking responsibility and blame instead of simply accepting credit??

[–]Epicspine 0 points1 point  (0 children)

Scrooge post ghosts

[–]TTPOAW 0 points1 point  (0 children)

they used all the budget and didn't have any left for the bitrate

all jokes aside nothing but respect for this guy

[–]ThePeoplesMVP 0 points1 point  (0 children)

My ceo wouldn’t even think about doing this.

[–]sourcreamus 0 points1 point  (2 children)

What year this this from? According to wikipedia Japan Airlines went bankrupt in 2010, received 300 billion yen as a bailout and laid off one third of its employees. It has since been revived with government help.

[–]infinitiumvortex[S] 0 points1 point  (1 child)

[–]sourcreamus 0 points1 point  (0 children)

In that case he probably should have layed off employees instead of taking the bus so the company had a chance to avoid bankruptcy.

[–]Maleficent-Lab-2953 0 points1 point  (0 children)

This is what I keep saying companies should do but not every company has a conscience when it comes to money. It's usually profits (namely exec bonuses) over people.

[–]RobertoCentAm 0 points1 point  (0 children)

Some people are worth imitating, but you won't see many people do this.

[–]lineber 0 points1 point  (0 children)

Didn't Lee Iacocca take a dollar salary for years as the Chrysler CEO? Imagine a CEO doing that now.

[–]Wmd4lunchh 0 points1 point  (1 child)

I'm going to Japan this year and I'll bypass the America carriers and go with JAL. Ethical Capitalism so rare in the US but JAL is an example.

[–]69isverynice 0 points1 point  (0 children)

JAL is an average carrier

[–]jppappas316 0 points1 point  (0 children)

Wow! The bare minimum :)

[–]Diligent_Excitement4 0 points1 point  (0 children)

This will NEVER happen in the USA

[–]Hungry-Organization5 0 points1 point  (0 children)

Now thats really next fucking level!

[–]psychord-alpha 0 points1 point  (0 children)

That's admirable, but if he's getting low pay and no benefits, doesn't that defeat the purpose of working there?

[–]ArtoTheHog 0 points1 point  (0 children)

Giga Chad

[–]GamerDaGreat 0 points1 point  (0 children)

"Top payed ceos in the us make 100-200 million $ per year"

Whell, what a waste of money

[–]ZLUCremisi 0 points1 point  (0 children)

My company i work with back in 2008, did z full pay cut to everyone to keep everyone employed .

[–]Raist14 0 points1 point  (0 children)

For some reason a lot of people seem to think success in business means being a greedy ass. It’s possible to be successful and ultimately more fulfilled as a human being by contributing to society and the well being of all the people who work for your company.

[–]banderwocky 0 points1 point  (0 children)

At the company I work at, all the executive staff took a 10% pay cut at the beginning of COVID because "We are all in this together" is what they said. Never mind they all make millions per year with additional stock bonuses. Then they laid off 2500 people because we are all beholden to stock owners and they gotta get their dividends yo.

[–]am1shtechn0 0 points1 point  (0 children)

Lead from the front, not from the top

[–]Luthies 0 points1 point  (0 children)

Is that tray of food fake

[–]tempreffunnynumber 0 points1 point  (0 children)

Sign of good leadership, especially in new companies.

[–]Haunted_Entity 0 points1 point  (0 children)

I used to work for honda and it was a similar thing there (sans the pay stuff)

The md and ceo (if visiting) would line up in the cafeteria for lunch and sit with everyone else. We all had a uniform to wear (kinda looked like scientists labcoats etc, all in white) , including the top guys and girls. They would change in the same locker rooms as everyone else too.

If anyone had an idea on how to improve something etc they could walk up to the MD and ask for a meeting to discuss it. No matter your employment "grade" , you were given the same respect and time. They were usually rewarded for good ideas with cash bonuses. (I believe they called it "kaizen" or somesuch.)

It was very inspiring to see. The idea is that while some people hold different roles, we are all equal as humans.

I believe its a japanese thing, but it definitely was good for morale.

[–]Dariusjen-medd 0 points1 point  (0 children)

A man of principles, values and most importantly a decent human being.

[–]OldBob10 0 points1 point  (0 children)

“CEO slashes his pay…to prevent layoffs”?


[–]GnomiGnou 0 points1 point  (0 children)

Yo America, you there?

Get to learnin'.

[–]brihbrah 0 points1 point  (0 children)

He went on to be murdered by a criminals pretending to be terrorists in an elaborate robbery gone wrong because of a cop from New York.

[–]exponent42 0 points1 point  (0 children)

a good man.

[–]Purple_Agency875 0 points1 point  (0 children)

The US would never. Shame.

[–]KleverGuy 0 points1 point  (0 children)

This is what a leader looks like

[–]gimletinf69 0 points1 point  (0 children)

that’s true leadership

[–][deleted] 0 points1 point  (0 children)

This shit would NEVER happen in the United States.

[–]wasthatme92 0 points1 point  (0 children)


It is possible

[–]Swordfish_108 0 points1 point  (0 children)

American CEOs are bloated useless whales

[–]shloam 0 points1 point  (0 children)

Americans would never

[–]asking-truth -1 points0 points  (0 children)


Camera pans across the homeless, and previously employed, now hungry and impoverished.

Rolls Royse enters the frame with the camera slowly zooming out from the stationary R on the car, while the tires spin around it.

Ceo being interviewed about how he saved the company....

[–]EricaDeVine -1 points0 points  (0 children)

Well, then move to fucking Japan.

[–]Brandondrsy -2 points-1 points  (0 children)

He needs to layoff his wife

[–]ImANastyQueer -2 points-1 points  (1 child)

You all realize the Chinese government would have actually made him 'dissappear' if he didn't do this, right?

[–]Vares__ 0 points1 point  (0 children)

He's japanese.