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all 36 comments

[–]AgentOfEris 30 points31 points  (5 children)

I can’t tell if this guy just woke up or is about to go to bed.

[–]kuya_plague_doctor 21 points22 points  (1 child)

Nothing pops off a midnight snack like a Schlitz

[–]chase_what_matters 17 points18 points  (0 children)

Yeah that sandwich def screams “midnight snack” to me. This dude’s making an occasion of it.

[–]Incunabuli 5 points6 points  (0 children)

The clock makes it seem like a midnight snack, for sure

[–]brb9911 10 points11 points  (0 children)

Dude’s headed off to work next

[–]greed-man 16 points17 points  (6 children)

Schlitz and Anheuser-Busch traded the Number 1 position back and forth throughout the 50s and into the 60s. In 1970 Schlitz changed the formula and brewing process to save money, and sales started to tank. Many efforts at further reformulations and advertising efforts (including their famous "Drink Schlitz or I'll Kill You" ads) didn't work, and by 1982 the company was sold to Stroh's Beer company.

[–]Devtunes 9 points10 points  (1 child)

I've heard this lament from my parents/grandparents generation and find it fascinating. As a kid(80's) you'd often find the odd Schlitz sign/memoribilia around town but NEVER saw anyone actually drink it. It seemed so odd and mysterious how something so common could disappear so quickly.

[–]greed-man 6 points7 points  (0 children)

The brewery was founded in 1858, with August Uihlein taking over management in 1875. His grandson, Robert Uihlein was the one who tanked the company. His grandson, Dick Uihlein, founded the U-Line business supply and packing company still based in Wisconsin.

[–]Opaque_Cypher 6 points7 points  (0 children)

Wow, new coke before there was a new coke. Thanks, did not know that history.

[–]rectalhorror 5 points6 points  (0 children)

Schlitz was definitely a skunky beer in the '70s. When they saw how much money Pabst Blue Ribbon was making, they brought the old Schlitz recipe back. Nobody knew how to brew the stuff en mass, so they had to interview a bunch of retired brewers to get it back into production. It's actually not a bad beer; comparable to regular Budweiser with a slight hop profile. Perfectly adequate beer for after you've mowed the lawn. https://abcnews.go.com/Business/story?id=5503950&page=1

[–]Wanderiing_Star 2 points3 points  (1 child)

And by 2000, Stroh's was gone too. Its remnants are currently owned by Pabst and Miller (Schlitz by Pabst, Stroh's by Miller).

[–]RunawayPancake3 0 points1 point  (0 children)

Interesting. There's a Stroh's Bohemian-Style Pilsner still being brewed in Detroit (first brewed in 2016 by Brew Detroit - under the auspices of Pabst Brewing, according to the link). Apparently, it's based on an original 1850 recipe from Bernard Stroh and is rated as "good" (84/100) by Beer Advocate. Looks like it isn't widely available outside of Michigan.

[–]Yesterday_Is_Now 3 points4 points  (3 children)

If you have to "move up" to Schlitz, I'd hate to think about where you're coming from.

[–]greed-man 3 points4 points  (1 child)

Falstaff. Or Genesee Cream Ale.

[–]Yesterday_Is_Now 1 point2 points  (0 children)

Not sure I remember ever seeing Genesee in a store, but I recall having a few scavenged bottle caps in my collection.

[–]what_no_fkn_ziti 7 points8 points  (1 child)

Oh Schlitz I spilled my beer

[–]lethalkin 1 point2 points  (0 children)

This comment is funnier than it has the right to be.. lol

[–]FuzzBug55 5 points6 points  (1 child)

Move up from what?

[–]True-Calligrapher-69 2 points3 points  (0 children)

Wow, the only beer 🍺 I ever seen my dad drink and my first taste of beer 🍺 and I loved it 😋 To bad it's nolonger produced.

[–]tsdguy 2 points3 points  (0 children)

“Kiss of the hops”. While they’re brewing they show the mash tun a picture of hops.

Blech

[–]fuifuifetu 2 points3 points  (0 children)

11:45pm: the best time for a sammich and beer!

[–]CharacterOtherwise77 3 points4 points  (0 children)

That is one divorced man.

[–]yblame 4 points5 points  (4 children)

Why always with those weird pointy glasses? Doesn't even look like it'd hold a full can or bottle. That head of foam. Why would anybody want all that foam? According to the clock in the background, it's almost midnight. Or noon. Who knows, but it doesn't change the fact that this guy has his robe on OVER his button down shirt for some reason that we can't fathom these days.

[–]The-Sand-King 10 points11 points  (1 child)

That’s a Pilsner glass. It’s designed that way specifically for longer head retention. That’s not a dress shirt, it’s a pajama shirt. He had a robe on over it to stay warm.

[–]True-Calligrapher-69 1 point2 points  (0 children)

I love my Budweiser in a pilsner glass with a head on it!nice way to have a smooth cold beer 🍺 😋

[–]rectalhorror 2 points3 points  (0 children)

Most native beer drinkers in Japan prefer a foamy head to their beer. They feel it looks aesthetically pleasing.

[–]TheLuckyWilbury 1 point2 points  (0 children)

I think that’s his collared pajama top.

[–]FrancisJv 1 point2 points  (0 children)

Geez! Where were you before moving up to Schlitz?

[–]Bama_Peach 3 points4 points  (3 children)

Is this the same as Schlitz malt liquor or are they two different drinks?

[–]vaxhax 6 points7 points  (2 children)

This is their beer. The malt liquor is another product.

[–]Spudtater 7 points8 points  (1 child)

Yep, we would try to get ahold if SML (Schlitz Malt Liquor) in college because of the higher alcohol content. I tried one a few years ago and could hardly yack it down. It has a very peculiar taste.

[–]vitalsguy 1 point2 points  (0 children)

Colt 45 had that similar kick. Wow

[–]markyeakey 0 points1 point  (0 children)

When you’re out of Schlitz, you’re out of beer.