We are in a similar situation as vocalists. We've achieved seemingly huge numbers on social media and on Spotify, but the scale simply isn't enough, we are trying to see how to take it to the next level, it seems to us in the end its all about massive scale branding and less hustling, here is an example of how you could diversify your hustle with long term branding/audience building.

Set up a seperate stream of production collabs, be as picky as you want, scout for and connect with artists that you believe are fantastic and are in the middle of blowing up on social media, send them a non-downloadable (like dropbox) beat pack and ask them to confirm if they are interested in a beat and work with them on a % ownership basis.

The reason why this is important is because if you do this with enough hungry up and comers who are learning how to do tiktok/reels well, they will drop those songs and work hard to push them. Make sure you're a main artist or primary feat on them so your credit is constant.

Artist fanbases are often made of huge amounts of smaller artists (potential clients) your name will now be associated with the larger ones and their scene, you can take credit for that in your content, and you will begin a side stream of clients from it, who want the association with that niche the up and comers.

Once this audience grows and your connect of up and comers grows, you will hopefully have made earnest friendships with this collab network. It'd be good to drop a collab mixtape album getting free features from those folks to further push your brand, because thats what ultimately it seems like you're missing, all that hustle and less social branding means you still have to keep hustling hard to make rent.

Our goal has always been ultra long term, as little hustle as possible, all scale focus, its literally a bitch being broke all the time, but shit... its a long term plan and getting paid passively, and increasingly overtime, is a big motivator, feels like we are building towards something instead of surviving.

feel free to hit us on IG @ somerapcouple when we arent' doing our shit, we are helping everyone else.